270
Madison Avenue
New York, NY
10016-0699
(212) 779-3200
fax (212) 725-1721
www.bpai.com
A not-for-profit
organization since 1931, BPA International is the measure of success
- the preferred global provider of audited data for the marketing and
media/ information industries.
Media owners and media buyers serve on the Board of Directors and govern
the membership organization.
Newport Communication
Group
P.O. Box W
Newport Beach, CA 92658-8910
Tel: (949) 261-1636
Fax: (949) 261-2904
Purpose
The BPA International Consumer Audit verifies the circulation
data of special interest publications that serve a defined audience. Its
primary objective is to assist publichers in communicating circulation
and marketing information in audible distributiona dn specific information
about recipients in the consumer market. No attempt has been made to rank
the information contained in this report in order of importance, since
BPA International believes this is a judgement, which must be made by
the user of the report.
Market Served
ROADSTAR serves the over-the-road trucking industry, via
distribution to truckstops; employees of trucking organizations, including
owner/operators and truck drivers; students at truck-driver schools; and
customers of truck dealerships.
Statement of
Circulation
Qualified recipients are truckstop patrons, including owner/operators
and company drivers, throughout the United States. Other qualified recipients
are employees of trucking companies (truck drivers, leased owner/operators
and other employees) who receive the publication through distribution
at their fleet locations; students at truck-driver schools; and customers
of truck dealerships.
ROADSTAR
is shipped in bulk quantities to truckstops via two trucking companies;
United Parcel Service and Target Media Partners. Truckstops redistribute
the publicaitons, giving it out as part of a value-added program. Additional
bulk shipments are made to trucking company fleet locations at no cost,
for redistribution to their drivers, owner/operators and other employees;
to truck-driver schools and truck dealerships.
Bulk copies audited only to the point of distribution, not to the end
recipient. A written distribution agreement not more than three years
old has been obtained indicating that the recipient at the point of distribution
agrees to accept the magazine in bulk for redistribution.
AVERAGE QUALIFIED CIRCULATION
Qualified Paid____________________________________
Qualified Non-Paid________________________________204,169
Total Qualified___________________________________204,169
Rate Base________________________________________203,00