Backlite posters
are lighted poster transparency frames at truckstops with highest traffic density. Backlighting brings brilliance to two-dimensional posters, increasing impact.
Placement of these frames is based on highest traffic patterns.

Verification & Policies

Circulation Statement
Total viewing exposure throughout the Newport Poster Network exceeds 2.8 million daily. Individual truckstop traffic counts, as verified on videotape, range from a daily average of 914 to 6,718.

Network Servicing
Truckstop/travel center posters, "take one" literature racks and other NPN facilities are serviced by staff of 92 contractors who travel in excess of 47,000 miles per month. The exclusive service provides advertisers with a guarantee of maximum workability for whatever truckstop advertising medium is selected.

Showing Verification
Monthly installation by field representatives is recorded with computerized affidavits verifying showings. All installations are regularly inspected by NPN audits.

Material Deadlines
Advertising materials contracted for by the first of the month and received by the 15th will be on display by the 10th of the following month.

Special Requests
Purchase by traffic volume, region and specific truckstop locations are available. Contact regional manager for quote.

Copy Changes
Changes in copy made more often than every 60 days will be charged a 10% premium.

Shipping Instructions
All contracts, insertion orders and materials for Newport posters and RoadStar distribution displays should be shipped to:

Jerry Bates
100 Rice Mine Rd. N. Suite D
Tuscaloosa, AL 35406
Phone: (205) 758-4600

Fax: (205) 752-1888

Wall Posters
are placed in key traffic areas of the major independent truckstops and travel centers throughout the U.S. and Canada. Poster frames feature product messages plus brochure pockets for literature distribution.
Phone Posters
are located above truckstop phones and offer dialing data (emergency service, area code, communications services, loading/unloading services, product information.) Ad space is available adjacent to this data, offering maximum buyer impression for point-of-purchase (POP) ads and phone number response ads.
Distribution Displays
are unique color ads placed atop RoadStar distribution racks, located in high-traffic areas of truckstops and travel plazas nationwide.