Rates & Mechanical Requirements          
Wall Posters
With "Take One" Literature Display
Cost Per Poster Per Month
   Phone Posters

Cost Per Poster Frame Per Month
Number of Poster Frames 2-5 Months 6-11 Months 12-24 Months   Number of Frames 2-5 Months 6-11 Months 12-24 Months
10-99 $137 $128 $118   10-99 $33 $32 $31
100-199 115 106 97   100-199 31 30 29
200-399 107 95 84   200-399 29 28 27
400 or more 94 84 74   400 or more 27 26 25

Minimum Purchase: 10 poster frames.

Wall Poster Materials:

Quantity: Advertisers should supply one poster per frame plus 50% additional.
Vertical:
Image Area: 24 1/2" x 37 1/2"
Trim Size: 25" x 38"
Paper Stock: 80# text
Horizontal:
Image Area: 37 1/2" x 24 1/2"
Trim Area: 38" x 25"

"Take One" Materials:
Advertisers should provide up to 150 pieces of literature per poster for the first month, depending on stock weight and number of pages. The number of pages should be kept to a minimum to enable a sufficient quantity to be stocked. An additional 50 pieces per month should be provided for replenishment.
Minimum Size: 4"x8"
Maximum Size: 8 1/2" x 11"
Paper Stock: minimum 80# text

  

Maximum Purchase: 17 per truckstop
Minimum Purchase: 1 per truckstop
Average Available PhonePosters: 5 per truckstop
Price includes printing.

Materials:
Size: 8 1/2" x 12" (trim and image area)
Film: Litho negatives, right-reading, emulsion side down, 133-line screen maximum. A set of progressive proofs or chromalin proofs must accompany all four-color materials. Each color negative must have color clearly indicated in English. (Note: Rates are for press-ready negatives. Any artwork, corrections, or other production charges will be billed on a cost-plus basis.)
                   
Backlighted Posters   RoadStar
Distribution Displays

Cost Per Poster Frame Per Month

 Cost Per Display Per Month
Number of Poster Frames 3-5 Months 6-11 Months 12-24 Months Number of Displays 6-12 Months
50-99 $280 $270 $260 50-99 $49
100-149 240 230 220 100-199 39
150-200 200 190 180 200 or more 35
Maximum purchase: two posters per truckstop, 200 total.
Minimum purchase: 50 posters.		   Minimum Purchase: 50 displays for six months.
Materials:
Quantity:
 One DuraTrans or equivalent transparency per frame plus 10% additional.
Vertical:
Trim Size: 24" x 30"; Image Area: 23 3/4" x 29 3/4"
Horizontal:
Trim Size; 30" x 24"; Image Area: 29 3/4" x 23 3/4"		 Materials:
Rates include four-color printing of display ads from film or dick.
Display Ad Size: 10" x 12"